Music, Entrepreneurship, and a Little Alchemy

Music, Entrepreneurship, and a Little Alchemy


Jeremy Gold’s ’11 love of music led him to Nashville, but it was the business behind the music that became his claim to fame. The 2011 Govs graduate—a fixture in the Music and Arts Department, playing in pit bands and taking the stage at Friday Morning Meetings—pursued music at Belmont University. “After a few years of playing in bands and meeting local musicians, I realized I was going to have a more satisfying, productive career if I switched to the business side,” Jeremy said. He shifted his focus to music business and entrepreneurship, which led to digital marketing and artist management jobs at Warner Brothers Records and Starstruck Entertainment, where he worked with Kelly Clarkson, Blake Shelton, and a roster of developing artists.

“While there, I made some of my favorite relationships in Nashville,” he said. “Working on Kelly Clarkson’s first album with Atlantic Records and Blake Shelton’s campaign when he joined The Voice were really great experiences.”

After five years at Starstruck, Jeremy struck out on his own. He joined forces with an old colleague, and started Alchemy Artist Services, an agency providing curated digital marketing for record labels, managers, and independent artists. Jeremy’s advice to budding musicians: “If you’re a musician or an artist, it’s possible to create an audience for yourself that you can build into a career. You don’t need someone to tell you to start. Just start.”